Furrever Essentials — Vol. 01

The Furrever
Essential Collection.

Botanical precision, bottled. Plant-powered formulas crafted for coat health, shine, and calm — the ritual, elevated.

Botanical pet care still life
11Formulas
100%Vegan
0Parabens & Sulfates
CAMade in Beverly Hills
Anti-Itch Furr Wash — 17oz17oz
Anti-Itch Furr Wash — 128 fl. oz.Gallon

Soothes Irritated Skin

Anti-Itch Furr Wash

Soothes dry, itchy skin while nourishing and protecting the coat · Made with plant-based ingredients to enhance softness and shine · Non-toxic and safe for regular use · Free from artificial colorants, parabens, and sulfates · Cruelty-free & vegan - no animal testing or by-products used

DirectionsWet your dog's coat thoroughly. Apply an ample amount of your favorite Furr Wash and massage generously into the coat and skin. Allow the product to sit for approximately 3 minutes, rinse thoroughly and repeat as needed. For best results, follow with Furrever Essentials Detangle & Stay Conditioner.
IngredientsDeionized Water, Aloe Barbadensis (Aloe Vera) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Pyrus Malus (Apple) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Viola Tricolor (Pansy) Extract, Zingiber Officinale (Ginger) Root Extract, Wasabia Japonica (Wasabi) Root Extract, Bambusa Arundinacea (Bamboo) Extract, Argania Spinosa (Argan) Kernel Oil, Moringa Oleifera Seed Oil, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Ethylhexylglycerin.
2.2oz
17oz
gallon
Available for Private Label Manufacturing
Bouncy Furr Wash — 17oz17oz
Bouncy Furr Wash — 128 fl. oz.Gallon

Volume Enhancer · With Moringa Oil

Bouncy Furr Wash

Anti-shedding, antioxidant, antifungal, antibacterial, and anti-inflammatory properties · Non-toxic and gentle for regular use · Free from artificial colorants, parabens, and sulfates · Cruelty-free - never tested on animals and free from animal by-products · 100% Vegan

DirectionsWet your dog's coat thoroughly. Apply an ample amount of your favorite Furr Wash and massage generously into the coat and skin. Allow the product to sit for several minutes. Rinse thoroughly and repeat as needed. For best results, follow with Furrever Essentials Detangle & Stay Conditioner.
IngredientsDeionized Water, Aloe Barbadensis (Aloe Vera) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Camellia Sinensis (Green Tea) Leaf Extract, Viola Tricolor (Pansy) Extract, Bambusa Arundinacea (Bamboo) Extract, Pyrus Malus (Apple) Fruit Extract, Moringa Oleifera Seed Oil, Lauryl Glucosyl Glucoside, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Hydroxysultaine, Keratin (Plant Based), Hydrolyzed Rice Protein, Ethylhexylglycerin, Glyceryl Caprylate, Fragrance.
2.2oz
17oz
gallon
Available for Private Label Manufacturing
Flea & Tick Furr Wash — 17oz17oz
Flea & Tick Furr Wash — 128 fl. oz.Gallon

Natural Pest Defense · With Ginger Root

Flea & Tick Furr Wash

Naturally repels fleas & ticks · Cedarwood, sandalwood & rosemary oils · Safe for sensitive skin · Cruelty-free & vegan

DirectionsWet coat thoroughly, massage generously, let sit 3 minutes, then rinse. Repeat as needed.
IngredientsDeionized Water, Cedrus Atlantica (Cedarwood) Oil, Santalum Album (Sandalwood) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrus Tangerina Peel Oil, Lavandula Angustifolia (Lavender) Oil, Cyamopsis Tetragonoloba (Guar) Gum, Zingiber Officinale (Ginger) Root Extract, Aloe Barbadensis Extract, Wasabia Japonica Root Extract.
2.2oz
17oz
gallon
Available for Private Label Manufacturing
Nourishing Furr Wash — 17oz17oz
Nourishing Furr Wash — 128 fl. oz.Gallon

Moisture Rich · With Aloe Vera

Nourishing Furr Wash

Enriched with essential oils · Gentle, non-toxic formula · Free from dyes, parabens & sulfates · Cruelty-free & vegan

DirectionsWet coat, massage thoroughly, and rinse. Follow with Furrever Essentials Detangle & Stay Conditioner.
IngredientsDeionized Water, Aloe Barbadensis (Aloe Vera) Extract, Lavandula Angustifolia (Lavender) Flower, Camellia Sinensis (Green Tea) Leaf, Zingiber Officinale (Ginger) Root, Bambusa Vulgaris (Bamboo), Pyrus Malus (Apple) Fruit, Argania Spinosa (Argan) Kernel Oil, Moringa Oleifera Seed Oil, Cocamidopropyl Betaine, Essential Oil Fragrance.
2.2oz
17oz
gallon
Available for Private Label Manufacturing
Purifying Furr Wash — 17oz17oz
Purifying Furr Wash — 128 fl. oz.Gallon

Deep Cleanse · With Tea Leaf Extract

Purifying Furr Wash

Gently removes dirt & impurities · Supports healthy skin & coat balance · Nourishes with natural oils & botanicals · Non-toxic & safe for regular use

DirectionsWet coat thoroughly, massage generously, let sit 3 minutes, then rinse. Repeat as needed. Follow with Furrever Essentials Detangle & Stay Conditioner.
IngredientsDeionized Water, Aloe Barbadensis (Aloe Vera) Extract, Camellia Sinensis (Green Tea) Leaf, Bambusa Arundinacea (Bamboo), Zingiber Officinale (Ginger) Root, Lavandula Angustifolia (Lavender) Flower, Pyrus Malus (Apple) Fruit, Argania Spinosa (Argan) Kernel Oil, Moringa Oleifera Seed Oil, Cocamidopropyl Betaine, Essential Oil Fragrance.
2.2oz
17oz
gallon
Available for Private Label Manufacturing
Pure & Gentle Furr Wash — 17oz17oz
Pure & Gentle Furr Wash — 128 fl. oz.Gallon

Soft Wash for Puppies · With Green Tea & Bamboo

Pure & Gentle Furr Wash

Gentle, puppy-safe cleansing · Tearless & non-toxic formula · pH-balanced for sensitive skin · Enriched with Lavender & Argan oil

DirectionsWet coat thoroughly, massage gently, let sit 3 minutes, then rinse. Repeat as needed. Follow with Furrever Essentials Detangle & Stay Conditioner.
IngredientsDeionized Water, Camellia Sinensis (Green Tea) Leaf Extract, Viola Tricolor (Pansy) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Aloe Barbadensis (Aloe Vera) Extract, Pyrus Malus (Apple) Fruit Extract, Bambusa Arundinacea (Bamboo) Extract, Moringa Oleifera Seed Oil, Decyl Glucoside, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Essential Oil Fragrance.
2.2oz
17oz
gallon
Available for Private Label Manufacturing
Smoky Grey Furr Wash — 17oz17oz
Smoky Grey Furr Wash — 128 fl. oz.Gallon

Revives Dark & White Coats · With Bamboo & Charcoal

Smoky Grey Furr Wash

Anti-shedding & antioxidant rich · Gently cleanses without stripping natural oils · Promotes healthier regrowth & volume · 100% Vegan & cruelty-free

DirectionsWet coat thoroughly, massage generously, let sit 3 minutes, then rinse. Repeat as needed. Follow with Furrever Essentials Detangle & Stay Conditioner.
IngredientsDeionized Water, Aloe Barbadensis (Aloe Vera) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Camellia Sinensis (Green Tea) Leaf Extract, Viola Tricolor (Pansy) Extract, Pyrus Malus (Apple) Fruit Extract, Moringa Oleifera Seed Oil, Lauryl Glucoside, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Hydroxysultaine, Panthenol, Bamboo Charcoal Extract, Essential Oil Fragrance.
2.2oz
17oz
gallon
Available for Private Label Manufacturing
Ultra Gentle Furr Wash — 17oz17oz
Ultra Gentle Furr Wash — 128 fl. oz.Gallon

Hypoallergenic & Tear-Free · With Honeysuckle & Aloe Vera

Ultra Gentle Furr Wash

Unscented, hypoallergenic care · Anti-fungal, anti-bacterial & anti-inflammatory botanicals · Gentle, non-toxic formula for sensitive skin · 100% vegan & cruelty-free

DirectionsWet coat thoroughly, massage generously, let sit 3 minutes, then rinse. Repeat as needed. Follow with Furrever Essentials Detangle & Stay Conditioner.
IngredientsDeionized Water, Aloe Barbadensis (Aloe Vera) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Viola Tricolor (Pansy) Extract, Bambusa Arundinacea (Bamboo) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Pyrus Malus (Apple) Fruit Extract, Oenothera Biennis (Evening Primrose) Oil, Moringa Oleifera Seed Oil, Plant-derived Cleansing Agents.
2.2oz
17oz
gallon
Available for Private Label Manufacturing
Bloom Essence Furr Mist9oz

Daily Coat & Skin Refresh · With Primrose & Bamboo

Bloom Essence Furr Mist

Hydrates & refreshes coat & skin · Detangles & reduces static · Light, long-lasting fragrance · Non-sticky, non-greasy formula

DirectionsShake well. Lightly mist over coat and skin, avoiding eyes. Brush gently for best results. Use daily or as needed.
IngredientsDeionized Water, Aloe Barbadensis (Aloe Vera) Extract, Primrose Oil, Bambusa Arundinacea (Bamboo) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Pyrus Malus (Apple) Fruit Extract, Moringa Oleifera Seed Oil, Plant-derived Conditioners, Phenoxyethanol, Ethylhexylglycerin, Essential Oil Fragrance.
2.2oz
9oz
Available for Private Label Manufacturing
Relief Hot Spot Oil1oz

Soothe · Heal · Protect · Argan Oil & Vitamin E

Relief Hot Spot Oil

Soothes irritation & redness · Promotes healing & skin recovery · Deeply nourishes & hydrates · Non-greasy & fast absorbing

DirectionsApply a few drops directly to the affected area 1–3 times daily. Gently massage into the skin. For external use only.
IngredientsArgania Spinosa (Argan) Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Calendula Officinalis (Calendula) Flower Extract, Chamomilla Recutita (Chamomile) Flower Extract, Tocopherol (Vitamin E), Lavandula Angustifolia (Lavender) Oil, Helianthus Annuus (Sunflower) Seed Oil.
1oz
Available for Private Label Manufacturing
Furrever Tangle Free9oz

Detangler & Leave-In Conditioner · Moringa & Argan Oil

Furrever Tangle Free

Packed with Omega 3, 6 & 9 to deeply moisturize · Tames static & enhances natural shine · Gentle, non-toxic formula shields coat from environmental damage · Vegan & cruelty-free

DirectionsAfter using Furr Essentials Wash, towel-dry coat. Spray on Detangle & Stay Conditioner and gently work through. Blow-dry or towel-dry as desired. For a finishing touch, apply Furr Mist as a light fur perfume.
IngredientsDeionized Water, Aloe Barbadensis (Aloe Vera) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Zingiber Officinale (Ginger) Root Extract, Punica Granatum (Pomegranate) Extract, Viola Tricolor (Pansy) Extract, Bambusa Arundinacea (Bamboo) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Pyrus Malus (Apple) Fruit Extract, Moringa Oleifera Seed Oil, Argania Spinosa (Argan) Kernel Oil, Vitis Vinifera (Grape) Seed Oil, Cetrimonium Chloride, Amodimethicone, Glycerin, Essential Oil Fragrance.
2.2oz
9oz
Available for Private Label Manufacturing
BestSeller
Best Seller Kit

The Complete Ritual · 4 Essential Products

Best Seller Kit

Complete grooming ritual in one premium kit · Choose your Furr Wash: Nourishing or Bouncy · Save 15% versus individual products · 100% vegan & cruelty-free

DirectionsWet coat thoroughly, apply your chosen Furr Wash, massage generously and rinse. Spray Tangle Free and work through. Finish with Bloom Essence Mist. Apply Relief Hot Spot Oil to affected areas as needed.
IngredientsSee individual product labels for full ingredient lists.
Complete Kit
Available for Private Label Manufacturing

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Two dog breeds editorial

The Essential Line

Luxury Care. Thoughtfully Crafted

Crafted with Nature's Finest Ingredients

We believe luxury begins with what goes into the bottle. Our products feature plant-powered botanicals such as bamboo, aloe vera, green tea, moringa, and essential oil-based fragrances—chosen for their ability to nourish skin, enhance shine, and support overall coat health.

No parabens·No sulfates·No artificial colorants·Non-toxic and cruelty-free·Vegan-friendly formulas

Botanical Intelligence

Plant-powered wellness.
Clinical precision.

Our actives are sourced from the world's finest botanical origins. Each ingredient is verified for purity, potency, and purpose—meeting the exacting standards of luxury wellness.

Bamboo Silk

Featured Botanical

Bamboo Silk

Strength through simplicity

Plant-powered resilience. Bamboo extract reinforces the dermal barrier with sustainable, renewable actives—delivering strength without compromise.

From the fastest-growing plants on Earth, bamboo offers nature's answer to fortification. Silica-rich and grounding.

Active Benefits

Barrier Support · Hydration · Resilience

The Standard

🌿

Vegan Formulas

Zero animal derivatives. Every actives sourced plant-to-bottle.

💚

Cruelty-Free Care

Never tested on animals. Verified by international certification.

Non-Toxic Wellness

Free from sulfates, parabens, synthetic fragrance, phenoxyethanol.

🌱

Plant-Based Ingredients

Minimum 87% botanical actives. No silicones, no fillers.

Formulation Standard

Verified for purity.
Tested for efficacy.

Each botanical active is third-party tested for potency, contamination, and efficacy. We source from verified suppliers, verify certificates of analysis, and maintain clinical standards that exceed industry requirements.

3rd Party

Tested Actives

100%

Botanical Origin

Zero Synthetics

No artificial preservatives or fragrance.

No Fillers

Every ingredient serves a clinical purpose.

Dermatologist Aligned

Formulated with clinical skincare standards.

Sustainable Sourcing

Ethical procurement from verified origins.

Our Ingredients Philosophy

Botanical. Clean.
Thoughtfully Chosen.

Every ingredient serves a purpose. From bamboo and aloe vera to green tea, moringa, and essential oil–based fragrances, our formulas are created to support skin health while enhancing the natural beauty of your companion's coat.

Clean Beauty Standard

01

No Parabens

Preservative-free formulas that respect skin integrity.

02

No Sulfates

Gentle cleansing that preserves natural protective oils.

03

No Artificial Colorants

Botanically-derived hues only, from natural sources.

04

Non-Toxic & Cruelty-Free

Ethically sourced, never tested on animals.

05

Vegan-Friendly

Zero animal-derived ingredients. Pure plant wellness.

The Clean Beauty Difference

Formulated for clarity.
Proven for wellness.

We reject synthetic ingredients that muddy formulation clarity. No fillers. No performance masking. What you see is exactly what your companion receives—pure botanical actives working in concert.

This is the Aesop principle: rigorous transparency, uncompromising efficacy.

01

Transparency

Complete ingredient disclosure. Every botanical sourced, verified, and documented.

02

Efficacy

Clinical-grade actives at therapeutic concentrations—not decorative botanicals.

03

Integrity

No greenwashing. Cruelty-free certification and ethical partnerships with suppliers.

04

Simplicity

Minimal formulas. Each ingredient justified. No synthetic fragrance or dyes.

The Standard

Clean beauty isn't a marketing phrase. It's a commitment to formulation integrity, environmental responsibility, and the wellness of your companion.

Every ritual. Every application. Every care moment.

Testimonios

Lo que dicen nuestros clientes

“Furrever Essentials elevó por completo nuestra línea de cuidado. La calidad de las fórmulas y el acabado del empaque son de un lujo absoluto. Nuestros clientes lo notan desde el primer uso.”

Isabella Martínez

Boutique Pet Retailer · Beverly Hills

“Trabajamos con muchos fabricantes y ninguno se compara. Cumplieron cada fecha, la consistencia del producto es impecable y el soporte se siente como una verdadera sociedad.”

Daniel Cohen

Distribuidor · Miami

“Los productos dejaron el pelaje de mis clientes brillante y suave sin resecar la piel. Mis perritos huelen increíble y los dueños regresan pidiendo lo mismo.”

Sofía Restrepo

Esteticista Canina · Bogotá

“Lanzamos nuestra marca en tiempo récord gracias a ellos. Desde el desarrollo de la fórmula hasta el branding final, cada paso fue claro, profesional y sin sobresaltos.”

Marcus Whitfield

Fundador de marca privada · Austin

“El nivel de detalle en el diseño y la presentación es de otro mundo. Se siente como un producto de lujo europeo, pero hecho para nuestras mascotas. Vende solo.”

Camila Torres

Dueña de tienda · CDMX

“La recompra de nuestros clientes se duplicó desde que integramos la línea. Calidad premium, márgenes sanos y un equipo que de verdad entiende el negocio.”

Jonathan Reeves

E-commerce · Los Angeles

By the Numbers

500+

Pets Pampered

100%

Botanical Formulas

4.9★

Average Rating

90210

Beverly Hills Born

The Furrever Ritual

Give your companion
the care they deserve.

Botanical precision, luxury formulation, and the Beverly Hills standard — delivered to your door.

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